Indiana’s Super Cure is a partnership between the Komen Tissue Bank and the 2012 Indianapolis Super Bowl Host Committee. This joint effort is intended to:

• Raise $1 million to increase the Tissue Bank’s capacity
• Increase the number of tissue donors from diverse populations to better balance the inventory of tissue samples for researchers
• Use the global stage of the Super Bowl to highlight Central Indiana’s commitment to advancing life sciences, medicine and healthcare

As part of Indy’s Super Cure, there will be a Fundraising Gala held on the evening of November 19, 2011 at Conseco Fieldhouse. Miles Printing is a proud sponsor of the Super Cure Program!  Stay tuned for more details on the Gala event!

The 2012 Indianapolis Super Bowl Host Committee is proud to partner with the Susan G. Komen for the Cure Tissue Bank at IU Simon Cancer Center (“Komen Tissue Bank”) to develop Indy’s Super Cure. Indy’s Super Cure initiative capitalizes on Indianapolis’ robust health and life sciences resources to propel the search for a cure. Continuing to make Super Bowl XLVI More Than a Game, Indy’s Super Cure invites you to assist in this fight and make a difference.Indianapolis Can Make a Difference:

• Indianapolis is home to the world’s only known tissue bank (Komen Tissue Bank) that collects healthy breast tissue for cancer study and research.
• Local Resident, Traci Runge, has provided the Komen Tissue Bank with the first specimens of healthy tissue in 2007 and then cancerous tissue in 2010 – this unique collection could be instrumental for researchers in finding the cure for breast cancer.
• Indianapolis is the home of leading edge pharmaceutical, biotech and healthcare initiatives as well as renowned physicians in cancer research.
• Indianapolis can add to the NFL and American Cancer Society’s “A Crucial Catch: Annual Screening for Saving Lives” initiative that encourages mammogram testing and is promoted through NFL players wearing “pink gear” during October (Breast Cancer Awareness month).
• Anthem Blue Cross and Blue Shield, a leader in the health care industry, has committed to supporting the Komen Tissue Bank with a much needed financial contribution to promote research and awareness in the hopes of discovering new, more effective treatments and eventually a cure. Anthem Blue Cross and Blue Shield’s Foundation has donated $100,000 to support the ultimate goals of Indy’s Super Cure.

Indy’s Super Cure Goals:

• Raise awareness about the Komen Tissue Bank
• Increase the diversity of breast tissue donations
• Fundraise for the Komen Tissue Bank to advance breast cancer research

How you can be a part of Indy’s Super Cure:

• Contribute financially to the Komen Tissue Bank
• Donate breast tissue at the Komen Tissue Bank
• Volunteer at the Komen Tissue Bank

Indy’s Super Cure Events:

Leading up to Super Bowl XLVI, Indy’s Super Cure will host a major fundraising dinner on November 19, 2011 with nationally recognized breast cancer advocates. Several tissue donation events will also be organized including during the week leading up to the Super Bowl. Stay tuned for more details.

Indy’s Super Care Partners:

In addition to the Indianapolis Super Bowl Host Committee and the Komen Tissue Bank, other representatives partnering on Indy’s Super Cure include: Anthem Blue Cross and Blue Shield, Cancer Support Community, Catherine Peachey Fund, Inc., Community Health Network, Indianapolis Chapter of National Association of Women Business Owners (NAWBO), Indianapolis Colts, IU Health and IU School of Medicine, Miles Printing Corporation, National Football League, St. Vincent Health, Susan G. Komen for the Cure® (Central Indiana Affiliate), and the Women’s Fund of Central Indiana.

Breast Cancer Facts:

• Every 13 minutes a woman’s life is taken from this disease
• 1 in 8 women will get breast cancer
• Breast cancer is the leading cause of cancer death in women between the ages of 15 and 54

To learn more, visit the Komen Tissue Bank Website.

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Event Title:

HBA Indiana Presents: How Women Should Prepare Themselves for Leadership – October 11, 2011

Event Details:

Jennifer Browning Holmes shares tips and strategies for promoting and cultivating diverse leadership teams to gain the most impact at your organization. Jennifer’s mission is to promote a dialogue and support networking among women, further their career advancement and professional development, and help fuel the continued growth of women’s initiatives.

An open, inclusive, and flexible culture empowers women leaders to take ownership and control of their lives and careers. Women’s initiatives are flourishing as corporations now see the value of supporting them. Such initiatives enable talent-starved companies to enhance recruiting and retain high potential women leaders to build diverse leadership teams. While networking programs help women gain new skills, connections and visibility, strong women’s initiatives should go beyond networking to draw in clients as well. These initiatives should help identify and seek to diminish the barriers that inhibit a culture of inclusion, such as a shortage of role models and mentors. Women’s initiatives should oversee hiring, development and advancement, retention, and culture initiatives throughout any organization.

Click here to registerTweet

Why would we write a blog titled “What is Twitter?”  Everyone knows what it is, right?  Well, we are pretty sure that almost everyone knows that it is a social media site, but beyond that, there may be some confusion!  What is it used for?  What is the difference between Twitter and FaceBook?  Why do people Tweet?  With this blog post, we hope to help you understand some of these questions!

Twitter is a social media site where you can post entries that are 140 characters or less!  “Why the character limit”, you ask?  Well, it keeps everything short and sweet!  Which is key in our convenience driven society!  Twitter does allow users to include links in their posts, so if you really have more than 140 characters of information to share, you can always include a link to take the readers to a more in depth webpage!  Just make sure that your post is eye catching enough to drive the readers to actually click on the link!

One major difference between Twitter and FaceBook is that you do not have to have permission to access other peoples “profiles” on Twitter.  All profiles are public and therefore user’s post are not as personal as the posts you typically see on FaceBook.  The information on Twitter is more general. 

Since the information on Twitter is about general topics, when I have something I want an opinion on, I find myself using Twitter like a search engine……this typically will bring up several real people’s opinions on my topic of choice!  Sometimes it is very useful to see what actual people think about a subject as opposed to just reading a definition on Wiki!

So, the next time you want to know what real people think about a subject, try looking it up on Twitter!

Oh yeah……and don’t forget to follow @MilesPrinting on Twitter!  www.twitter.com/milesprinting

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Here at Miles Printing we are loving the Soft Touch Aqueous Coating. It seems to be really hot for designers right now!

In case you have not heard of “Soft Touch” coating, it is an aqueous coating that when applied to a printed sheet, it gives the feel of velvet. We have had several clients use this coating on their print projects recently!

The Soft Touch can be applied over the entire sheet (flood coat) or it can be applied to specific graphics on the press sheet (spot coating).  An example of spot coating is a book cover that features a large flower with a grassy background….we can apply the soft touch to the flower so the petals feel velvety to the touch!

It also seems to be popular to mix the Soft Touch coating with other coatings such as the High Gloss UV to give a contrast effect!

If you are planning on using Soft Touch or any other special coating on your next project, please make sure you choose a printer who is experienced with coatings……as they can be tricky, especially when appling multiple coatings to the same project!

It should be noted that “Soft Touch™” is a registered trademark of one of the many manufacturers of this product. Other manufacturers are now adopting their own terms for this coating – such as “Soft Feel” or “Liquid Velvet.” Tweet

Indiana Life Sciences Collaboration Series - The “Consumerization” of Medical Product Marketing

The first conference in the series is quickly approaching!  The conference takes place on September 23, 2011 at Indianapolis- IU School of Medicine, Walther Hall (Research Building III) Auditorium.

Overview

Even as healthcare policy reform debates continue, seismic shifts in how life sciences companies interact with consumers have begun occurring. Patients are more involved in their own care path than ever before, relying on direct to consumer advertising, the Internet and social media for answers long before they ever see a physician. Traditional medical technology and life science products seem to be converging with consumer electronics, IT, and telecommunications devices that consumers already own. Medical devices are now expected to connect to smartphones and home wireless hubs, while drug companies provide smartphone apps and intelligent pill bottles to their patients to help improve patient medication adherence.

What do these changes mean for life sciences companies? How should products be marketed when marketing is becoming interactive? Are patients able to make risk-informed decisions? What are the regulatory challenges and are the regulators adapting quickly enough? How should companies adapt to a paradigm in which consumers have more influence and control over the products used in their care? Keynote speakers and panelists will explore these questions and engage participants in a wide-ranging discussion of where these trends could lead.

Speakers and Panelists Include:

• Anthony Delli Colli, Vice President of Marketing, Elbrys Networks
• Dena Cox, Ph.D., Professor of Marketing and Faculty Fellow,Indiana University, Kelley School of Business – Indianapolis
• Anthony D. Cox, Ph.D., Professor of Marketing and Faculty Fellow Indiana University, Kelley School of Business – Indianapolis
• Jeff Donnell, President, NoMoreClipboard.com
• Dorothy E. Kelly Gemmell, Senior Vice President, Pharmaceutical and Medical Device Markets, WebMD
• Meredith Ressi, President, Manhattan Research
• Todd Rowland MD, Member, Technology Advisory Group, AMA & Executive Director HealthLINC
• Andi Heslin-Smiley, President, VMS:A BioMarketing Company
• David S. Williams III, Chief Marketing Officer, Patients Like Me
• Doug Wilson, Senior Director, Cymbalta Consumer Marketing, Eli Lilly and Company Charlie Young, Chief Marketing Officer, Zimmer
• Lyndsay Younce, Consultant Global Customer Engagement, Eli Lilly and Company

Click here for the agenda and more details!Tweet