Monthly Archives: September 2011
- Raise $1 million to increase the Tissue Bank’s capacity
- Increase the number of tissue donors from diverse populations to better balance the inventory of tissue samples for researchers
- Use the global stage of the Super Bowl to highlight Central Indiana’s commitment to advancing life sciences, medicine and healthcare
As part of Indy’s Super Cure, there will be a Fundraising Gala held on the evening of November 19, 2011 at Conseco Fieldhouse. Miles Printing is a proud sponsor of the Super Cure Program! Stay tuned for more details on the Gala event!
HBA Indiana Presents: How Women Should Prepare Themselves for Leadership – October 11, 2011
Jennifer Browning Holmes shares tips and strategies for promoting and cultivating diverse leadership teams to gain the most impact at your organization. Jennifer’s mission is to promote a dialogue and support networking among women, further their career advancement and professional development, and help fuel the continued growth of women’s initiatives.
An open, inclusive, and flexible culture empowers women leaders to take ownership and control of their lives and careers. Women’s initiatives are flourishing as corporations now see the value of supporting them. Such initiatives enable talent-starved companies to enhance recruiting and retain high potential women leaders to build diverse leadership teams. While networking programs help women gain new skills, connections and visibility, strong women’s initiatives should go beyond networking to draw in clients as well. These initiatives should help identify and seek to diminish the barriers that inhibit a culture of inclusion, such as a shortage of role models and mentors. Women’s initiatives should oversee hiring, development and advancement, retention, and culture initiatives throughout any organization.
Why would we write a blog titled “What is Twitter?” Everyone knows what it is, right? Well, we are pretty sure that almost everyone knows that it is a social media site, but beyond that, there may be some confusion! What is it used for? What is the difference between Twitter and FaceBook? Why do people Tweet? With this blog post, we hope to help you understand some of these questions!
Twitter is a social media site where you can post entries that are 140 characters or less! “Why the character limit”, you ask? Well, it keeps everything short and sweet! Which is key in our convenience driven society! Twitter does allow users to include links in their posts, so if you really have more than 140 characters of information to share, you can always include a link to take the readers to a more in depth webpage! Just make sure that your post is eye catching enough to drive the readers to actually click on the link!
One major difference between Twitter and FaceBook is that you do not have to have permission to access other peoples “profiles” on Twitter. All profiles are public and therefore user’s post are not as personal as the posts you typically see on FaceBook. The information on Twitter is more general.
Since the information on Twitter is about general topics, when I have something I want an opinion on, I find myself using Twitter like a search engine……this typically will bring up several real people’s opinions on my topic of choice! Sometimes it is very useful to see what actual people think about a subject as opposed to just reading a definition on Wiki!
So, the next time you want to know what real people think about a subject, try looking it up on Twitter!
Oh yeah……and don’t forget to follow @MilesPrinting on Twitter! www.twitter.com/milesprinting
Here at Miles Printing we are loving the Soft Touch Aqueous Coating. It seems to be really hot for designers right now!
In case you have not heard of “Soft Touch” coating, it is an aqueous coating that when applied to a printed sheet, it gives the feel of velvet. We have had several clients use this coating on their print projects recently!
The Soft Touch can be applied over the entire sheet (flood coat) or it can be applied to specific graphics on the press sheet (spot coating). An example of spot coating is a book cover that features a large flower with a grassy background….we can apply the soft touch to the flower so the petals feel velvety to the touch!
It also seems to be popular to mix the Soft Touch coating with other coatings such as the High Gloss UV to give a contrast effect!
If you are planning on using Soft Touch or any other special coating on your next project, please make sure you choose a printer who is experienced with coatings……as they can be tricky, especially when appling multiple coatings to the same project!
It should be noted that “Soft Touch™” is a registered trademark of one of the many manufacturers of this product. Other manufacturers are now adopting their own terms for this coating – such as “Soft Feel” or “Liquid Velvet.” Tweet
Indiana Life Sciences Collaboration Series - The “Consumerization” of Medical Product Marketing
The first conference in the series is quickly approaching! The conference takes place on September 23, 2011 at Indianapolis- IU School of Medicine, Walther Hall (Research Building III) Auditorium.
Even as healthcare policy reform debates continue, seismic shifts in how life sciences companies interact with consumers have begun occurring. Patients are more involved in their own care path than ever before, relying on direct to consumer advertising, the Internet and social media for answers long before they ever see a physician. Traditional medical technology and life science products seem to be converging with consumer electronics, IT, and telecommunications devices that consumers already own. Medical devices are now expected to connect to smartphones and home wireless hubs, while drug companies provide smartphone apps and intelligent pill bottles to their patients to help improve patient medication adherence.
What do these changes mean for life sciences companies? How should products be marketed when marketing is becoming interactive? Are patients able to make risk-informed decisions? What are the regulatory challenges and are the regulators adapting quickly enough? How should companies adapt to a paradigm in which consumers have more influence and control over the products used in their care? Keynote speakers and panelists will explore these questions and engage participants in a wide-ranging discussion of where these trends could lead.
Speakers and Panelists Include:
- Anthony Delli Colli, Vice President of Marketing, Elbrys Networks
- Dena Cox, Ph.D., Professor of Marketing and Faculty Fellow,Indiana University, Kelley School of Business – Indianapolis
- Anthony D. Cox, Ph.D., Professor of Marketing and Faculty Fellow Indiana University, Kelley School of Business – Indianapolis
- Jeff Donnell, President, NoMoreClipboard.com
- Dorothy E. Kelly Gemmell, Senior Vice President, Pharmaceutical and Medical Device Markets, WebMD
- Meredith Ressi, President, Manhattan Research
- Todd Rowland MD, Member, Technology Advisory Group, AMA & Executive Director HealthLINC
- Andi Heslin-Smiley, President, VMS:A BioMarketing Company
- David S. Williams III, Chief Marketing Officer, Patients Like Me
- Doug Wilson, Senior Director, Cymbalta Consumer Marketing, Eli Lilly and Company Charlie Young, Chief Marketing Officer, Zimmer
- Lyndsay Younce, Consultant Global Customer Engagement, Eli Lilly and Company