Category Archives: PUrls
If you use direct mail as a part of your marketing plan, Miles Printing can help increase the results of those mailings through the use of Personal URLs (PURLs).
Personalized URLs add an interactive personal element to direct mail
What are they? A PURL is a web page specific to an individual. A common example of a PURL is www.yourcompany.org/JohnSmith, in which “John Smith” is a recipient who receives a direct mail piece encouraging him to visit the web page.
The web address is unique for each name on your mailing list, as is the content of the web page. Once logged in, the web site can track your customer’s activity and continue to offer precise information based on your customer’s behavior.
PURLs capture customer information for you. A history of site activity and web pages visited is recorded. This data can then be used to help better understand your clients and improve the value of your marketing dollars.
Design your next marketing campaign to include a PURL at Miles Printing. It is both affordable and powerful.
